Design personalized emails using Automizely merge tags

Merge tags are short-codes that enable you to create customized emails tailored for each recipient. Using Automizely merge tags, you can achieve a lot more.

  • Deliver branded marketing emails to avoid activating SPAM filters. Use marge tag *|STORE_NAME|*
  • Drive additional purchases by providing discounts coupons. Use merge tag *|COUPON_CODE|*.
  • Enable one-click checkout and recover lost sales due to cart abandonment. Use merge tag *|ORDER_CHECKOUT_URL|*. 
  • Add a personal touch to emails, use merge tag *|FIRST_NAME|*. 

đź“ť List of Automizely merge tags

The merge tags that can be enabled for each of the below-mentioned email types are as follows.

Welcome emails

Merge tag  Description
*|STORE_NAME|* Identifies the eCommerce store from which email is coming. 
*|COUPON_CODE|* Provides a promo code to email subscribers. Shoppers can apply the code to their next purchase. 

Order follow-up emails 

Merge tag 

Description 

*|STORE_NAME|*

Identifies the eCommerce store from which email is coming. 

*|FIRST_NAME|*

Specifies the email recipient’s first name.  

Abandoned cart emails

Merge tag 

Description 

*|STORE_NAME|*

Identifies the eCommerce store which is sending the email. 

*|FIRST_NAME|*

Specifies the email recipient’s first name. 

*|TOTAL_PRICE|*

Gives the total order amount. 

*|ORDER_CHECKOUT_URL|*

Gives a link to the customer’s abandoned cart. 

âť“ How to use merge tags? 

You can enable tags for Welcome emails, Abandoned carts, and Order follow-up emails. To modify pre-built Automizely templates with merge tags, follow the below steps.

  1. Go to Emails > Select the type of emails for which you wish to enable merge tags > Edit setting
  2. Go to the Content tab > Text block > Edit text to add merge tags > Save changes
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