Merge tags are short-codes that enable you to create customized emails tailored for each recipient. Using Automizely merge tags, you can achieve a lot more.
- Deliver branded marketing emails to avoid activating SPAM filters. Use marge tag *|STORE_NAME|*.
- Drive additional purchases by providing discounts coupons. Use merge tag *|COUPON_CODE|*.
- Enable one-click checkout and recover lost sales due to cart abandonment. Use merge tag *|ORDER_CHECKOUT_URL|*.
- Add a personal touch to emails, use merge tag *|FIRST_NAME|*.
đź“ť List of Automizely merge tags
The merge tags that can be enabled for each of the below-mentioned email types are as follows.
Welcome emails
| Merge tag | Description |
| *|STORE_NAME|* | Identifies the eCommerce store from which email is coming. |
| *|COUPON_CODE|* | Provides a promo code to email subscribers. Shoppers can apply the code to their next purchase. |
Order follow-up emails
|
Merge tag |
Description |
|
*|STORE_NAME|* |
Identifies the eCommerce store from which email is coming. |
|
*|FIRST_NAME|* |
Specifies the email recipient’s first name. |
Abandoned cart emails
|
Merge tag |
Description |
|
*|STORE_NAME|* |
Identifies the eCommerce store which is sending the email. |
|
*|FIRST_NAME|* |
Specifies the email recipient’s first name. |
|
*|TOTAL_PRICE|* |
Gives the total order amount. |
|
*|ORDER_CHECKOUT_URL|* |
Gives a link to the customer’s abandoned cart. |
âť“ How to use merge tags?
You can enable tags for Welcome emails, Abandoned carts, and Order follow-up emails. To modify pre-built Automizely templates with merge tags, follow the below steps.
- Go to Emails > Select the type of emails for which you wish to enable merge tags > Edit setting
- Go to the Content tab > Text block > Edit text to add merge tags > Save changes